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Vinadrip Coffee

Packaging


Vinadrip - Enjoy your Drip, Savor each Sip

Vinadrip, a women-owned and led company, produces pour-over coffee sachets made with 100% Arabica beans. These beans are not only certified by the Specialty Coffee Association but also contribute to social, environmental, and economic sustainability. Vinadrip works closely with local Vietnamese farmers and charities to improve livelihoods and donates to assist impoverished children.

Our Vietnamese coffee is known for its rich flavors of complex chocolate and earthiness, achieved through meticulous roasting. The company's pour-over coffee sachets offer convenience, allowing users to enjoy Vietnamese coffee. Our high-quality coffee and user-friendly brewing method create a delightful experience while making a positive impact.




Concept

Let's embark on a unique coffee journey with Vinadrip's drip-bag coffee packaging, inspired by the captivating landscapes of Vietnam's highlands and mountains. Unwrapping the package transports you to a mountainous adventure, capturing the essence of lush greenery and majestic peaks where their coffee beans thrive. The design pays tribute to the awe-inspiring landscapes that shape the exceptional flavors of Vietnamese coffee.

Beyond aesthetics, the packaging celebrates Vietnam's ethnic minorities by incorporating our distinctive brocade patterns. Vinadrip's drip-bag coffee packaging not only embraces the land's beauty but also symbolizes a coat for their exceptional Vietnamese coffee specialty. Each carefully crafted package offers not only an outstanding coffee experience but also a glimpse into the soul of the nation.





Design 

Vinadrip's package showcases the beauty of the highlands through layering minimal design and elegant gold foil outlines that add depth and shadows. Unwrapping the packaging reveals a panorama of magnificent highland illustrations, showcasing Vietnam's natural heritage. When placed together, the four designs create a cohesive and unique illustration representing the country's diverse landscapes.

Inspired by ethnic minority cultures, distinctive brocade patterns elevate Vietnamese cultural heritage and act as small patches highlighting the origins and flavors of each coffee blend. The color palette is carefully chosen to match the natural colors of the highlands and complement the taste profiles of the coffee blends.

Let the design transport you to Vietnam's mesmerizing landscapes while celebrating the vibrancy and pride of the nation.




Credits

Creative Director: Alex Dang
Designer: Truong Thanh
Print Producer: Vinh Nguyen, Nhien Nguyen, Lâm Lâm

Photography by Vo Studio, Quỳnh Nguyễn,
3D Design by Khang Le

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Vinadrip Coffee
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Vinadrip Coffee

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